The media
field is undergoing tremendous changes after the boom of the web and web
enabled technologies. The latest trends enhance the productive capacity of
media industry. One among them is Crowdsourcing, which means obtaining needed services, ideas, or
content by soliciting contributions from a large group of people, and
especially from an online community, rather than from traditional employees or
suppliers. This process can occur both online and offline. It combines the efforts of crowds of
self-identified volunteers or part-time workers, where each one on their own
initiative adds a small portion that combines into a greater result. Crowdsourcing services continue to be
the disruption of traditional industries, such as the graphic design or
photography industries.
The possibility of "mass amateurization" that the internet allows is growing
faster. With blogging and
photo-sharing websites, anyone can publish an article or photo that they have
created. This creates a mass amateurization of journalism and photography,
requiring a new definition of what credentials make someone a journalist,
photographer, or news reporter. This mass amateurization threatens to change
the way news is spread throughout different media outlets. Websites
like iStockPhoto provides a platform for people to upload
photos and purchase them for low prices. Clients can purchase photos through
credits, giving photographers a small profit.